An organic identity for a two-family winery

Visual identity and labels for Podere Tranche, a two-family-run winery in the renowned winemaking area of Orvieto, central Italy. The organic shapes and junctions of the logo, based on humanistic font Kalice, evoke the ideas of growth and harvest.

Visual identity, Packaging, Art direction

Every year, the labels of the three main varieties (Bianco, Rosso and Rosso Conciato) are associated to different colors inspired by the unique palette of the countryside around the Podere.